Search Engine Optimization
I offer search engine optimization (SEO) services and consultation to clients to help improve search visibility and increase website visitors. SEO is a cornerstone of web development and is incorporated in every website development project I undertake.
Why you need Search Engine Optimization
A search-optimized website is the best way to increase website visitors, expand your target audience and improve brand awareness without ongoing advertising expenses. A well-planned SEO strategy and skilled execution can provide long-term results.
SEO as a primary focus allows organic growth without ongoing marketing expenses.
Why should you hire an SEO expert?
- SEO is an ever-changing landscape. With advancing technology and changing search engine practices, maintaining and improving search ranking requires up-to-date techniques.
- Quality SEO can provide results, while poorly-executed SEO that employs questionable tactics can tank your search rankings, site reputation and repel your visitors. It is important to hire an expert with experience.
- Optimizing a website should be a part of every website development project. As an experienced web developer, I consider SEO as integral to website planning, design and execution.
Cheap SEO is worse than no SEO
Several questionable tactics are employed in cheap SEO. Many times these practices can cause more harm than good, making websites difficult to navigate, littered with incomprehensible text that will turn your visitors away. Poorly-executed SEO can decrease your search position, damaging your site reputation though creating inbound links to your site from spam-littered sites. Some practices such as hiding invisible keywords can actually cause your site to be delisted entirely from search engines.
Any reputable SEO business will not promise a guaranteed search position or quick results. Good SEO is a long-term commitment with slow results. It can take months to years to pay off. Site reputation and authority are built over time.
Great SEO is incorporated with Website Development
Good SEO works hand-in-hand with good design, usability and user experience. Highly ranked sites are those that capture visitors and keep them. Your site’s bounce rate, the amount of visits that end quickly, will hurt your reputation. Websites with high user engagement are rewarded with better search position.
SEO is not a magic trick. The formula for good SEO is a set of practices, enacted in a very deliberate manner. There isn’t a way to “add SEO” an existing site without making a range of changes and adjustments. The benefits of good SEO are only realized when incorporated into website development.
SEO for existing websites
Existing websites will benefit from SEO. Given an existing website, there are many areas that can be improved with careful addition. Search engines rely on titles, headings and text. There are other components that affect site ranking. Technical SEO is addressed by server configuration performance, while on-page SEO involves fine-tuning page content.
Ready for quality SEO?
I offer search optimization consultation and services to fit any budget. To find out what I can do for you, reach out to me today.